MESSAGE BIB | BOSTON PIZZA
Boston Pizza gave us three days to join the excitement around the Toronto Raptors’ first-ever NBA Finals without any of those fancy “licensing agreements” with the NBA. So we took advantage of Drake’s meme-level masseur skills to remind basketball fans to cheer on the Raptors at Boston Pizza, and we managed not to get sued while doing it.
RESULTS
Made over 12 million TV and in-person brand impressions with earned media coverage in Canada and the United States.