#DAIRYFREEDARE | VIOLIFE
How do we get dairy-lovers to try Violife 100% vegan cheese? With some good ol’ fashioned peer pressure, of course. We got celebrity chef Matty Matheson to #DairyFreeDare people in a cheesy infomercial to try Violife products.
Results
Sales up 20%
Brand share up 7%
Brand awareness up 18.8%
Organic search up 16.5%
Dairy Free Dare case study