SORRY COVID | MODERNA
How can we make a global Moderna campaign feel more Canadian and encourage those 65 and older to keep their COVID-19 vaccines up to date? By doing what Canadians do best: apologizing to the virus.
We put together a fun campaign to help Canadians aged 65 and older “politely” let COVID-19 know that it’s no longer invited to our big moments like weddings, vacations, or sports games. We centred the campaign around those special events that COVID loved to crash and empowered everyone to keep living their best life by staying on top of their vaccinations.